Fractional VP of Marketing for growing B2B SaaS

I partner with Seed and Series A founders to develop marketing strategy, build teams, and mentor talent to achieve their growth objectives.

SERVICES NOT CURRENTLY AVAILABLE

BRANDS I'VE WORKED WITH

Geoffrey Gualano

FOUNDER, GG MARKETING
‍‍
✓ ex Head of Product Marketing, Xero
‍✓ ex Head of Marketing, Hubdoc (acq. by Xero)
✓ Product marketing and demand nerd
✓ Passionate about building and mentoring teams

WHAT YOU CAN EXPECT FROM ME

Clear direction, leadership, and results

You've got traction, money in the bank, ambitious targets, and a motivated team of marketing ICs ready to level-up. But it feels like you're missing something. Like you're only looking a few months ahead, focused on low hanging fruit, and not fully capitalizing on the scale of your opportunity.

Let's work together to connect the dots between your audiences, messages, channels, content, processes, team capabilities, and growth objectives.

I'll help you see the forest for the trees and build a marketing strategy and team that can capitalize on your opportunity.

Schedule a call

Services

Product Marketing Foundation

We'll translate customer, product, market, and competitive understanding into target segments, differentiated value propositions, enablement, and go-to-market strategies that win.

Demand and Growth Strategy

Using your newfound product marketing foundation, we'll review channel mix, funnel conversion, process, onboarding, and more, to optimize strategy against your target audiences.

Team Design and Hiring Support

We'll build an org chart and marketing team in service to your strategy. From job descriptions, recruiting, and talent evaluation to a rich network of freelance SMEs to fill immediate gaps.

Coaching and Delivery

We'll provide direction, accountability, and coaching to help your team deliver on strategy and achieve their personal career goals.

Recent experience.

Head of Marketing, Hubdoc

Joined as employee #20 and helped grow the business from $2M ARR to $5M ARR in <18 months. Led a team of 10 incredible marketing professionals across every function until eventual acquisition by Xero for USD $70M.

February 2017

Head of Product Marketing, Xero

Led a team of product marketers in North America, Australia, and New Zealand responsible for the growth of Xero's core accounting products, mobile experiences, and global services.

April 2019

Co-founder, FieldChat

FieldChat raised $1.2M in 2020 to bring communication software to construction teams across North America. It was acquired by Autodesk in 2022.

January 2020

Founded GG Marketing

I work with founders and CMOs at companies like Cin7, Relay, eState Planner, and A2X on marketing strategy, building teams, and mentoring talent to achieve growth objectives.

April 2020

Geoff was an essential partner on our journey to achieving a multi-million dollar revenue target over the past 18 months. We worked together on marketing strategy, prospect experience and process, marketing and sales collaboration, team design and hiring (from 4 to 15 and growing), and so much more. I've worked with many marketing leaders throughout my career and few share his breadth, depth, and customer focus.

Doug LaBahn

CMO

We worked with Geoff post-Seed to develop an early iteration of our positioning and go-to-market strategy. The work helped align the team on our target audiences, channels, messages, etc. As we've grown, our approach has evolved, but the team still leverages the underlying customer, market, and competitive research more than a year later.

Yoseph West

Co-founder & CEO