Fractional CMO for Seed & Series A B2B SaaS

Hit $10 million ARR faster, without lighting your runway on fire

NOT CURRENTLY AVAILABLE

BRANDS I'VE WORKED WITH

Geoffrey Gualano

FOUNDER, GG MARKETING
‍
✓ Head of Go-To-Market at A2X
✓ ex Co-founder, FieldChat (acq. by AutdDesk)
✓ ex Head of Product Marketing, Xero
‍✓ ex Head of Marketing, Hubdoc (acq. by Xero)
✓ Product marketing and demand nerd

I love marketing, leading teams, and doing the work

I'm not currently available, but if you'd like to learn more about me, read on...

Hi 👋, I’m Geoff, and I lead the go-to-market team at A2X, category-leading ecommerce accounting automation.

I’ve spent close to a decade in the cloud accounting ecosystem as Head of Product Marketing at Xero, Head of Marketing at Hubdoc (acquired by Xero in 2018), and through fractional GTM work with platforms like Cin7 and Relay.

I have a sweet spot for B2B SaaS serving SMBs and accounting professionals, and I’ve helped teams navigate the jump from sub-$1M to $10M+ in annual recurring revenue — with an emphasis on profitable growth, durable brands, and engaged communities.

Although I love leading teams, I stay close to the work — from product marketing and demand generation to revenue operations, content, community, and design. I believe credible leadership comes from being hands-on, not abstracted.

Geoff was an essential partner on our journey to achieving a multi-million dollar revenue target over the past 18 months. We worked together on marketing strategy, prospect experience and process, marketing and sales collaboration, team design and hiring (from 4 to 15 and growing), and so much more. I've worked with many marketing leaders throughout my career and few share his breadth, depth, and customer focus.

Doug LaBahn

CMO

We worked with Geoff post-Seed to develop an early iteration of our positioning and go-to-market strategy. The work helped align the team on our target audiences, channels, messages, etc. As we've grown, our approach has evolved, but the team still leverages the underlying customer, market, and competitive research more than a year later.

Yoseph West

Co-founder & CEO